PersonaPanels: Powered by Tanjo

DYNAMIC, ANIMATED CUSTOMER PERSONAS

The Tanjo Animated Persona (TAP) platform allows researchers, marketers, and executives to achieve a new, deep level of dynamic interaction between customer segments and a client’s products and services. TAP allows large organizations to cultivate empathy with their customers, even when the vast majority of a group’s employees never directly interact with their customers.

QUANTIFYING THE QUALITATIVE

In general, qualitative information about consumers has been obtained through various methods, such as surveys and focus groups. The limitation of this data is that it is only capturing a snapshot in time: a static view from one moment. TAP brings these insights to life in a continuous way that allows organizations to stay ahead of their competitors.

POWERED BY MACHINE LEARNING

The Tanjo team uses some of the world’s foremost economists to help companies without market segments create Personas to represent those segments. We then feed these Personas into our proprietary algorithm to create an interest graph for each Persona. Built upon over 3 years of R&D, Tanjo Animated Personas lie at the cutting edge of AI and Machine Learning.