PersonaPanels is a TANJO Authorized Value-Added Reseller.

TANJO machine learning is the inventor of TANJO Animated Personas (TAPs) which are dynamic models of human interests and values driven by data. Personas simulate interests and values. They allow for experimentation and testing that is as valid as – and in some cases superior to – results from focus groups and surveys.

PersonaPanels uses TANJO Animated Personas technology blended with rich Nielsen data to provide a custom solution for delivering customer insights to clients. Insights are even more valuable when combined with data only the client possesses. The resulting solution is a breakthrough for the market insights industry – and is a faster approach to getting consumer and customer intelligence inside the tight time frames for management decision-making today.

The term “Big Data” has been around for several years. Getting the growing mountain of data into forms that lead to information and actionable intelligence is another matter. Machine learning by TANJO delivers this actionable intelligence and with speed that matches the velocity of business.

The 21st Century imperative is achieving the right balance between humans and automation to achieve and optimize outcomes. Every organization should evaluate all activities to determine what requires human attention and effort and which activities will benefit from machine automated attention and effort.

The TANJO machine learning and PersonaPanels market relationship with Nielsen data brings this optimal balance to clients now in the service of voice-of-people and actionable marketplace insights.