Exclusive Offer for Nielsen Clients

Insights Monitoring
Exclusively for
Nielsen Clients

PersonaPanels has developed a panel of 25 Personas using the vast Nielsen Homescan data consisting of 65,000 U.S. households – one of the very few companies to have access to such a powerful database. Insights Monitoring is a revolutionary way to uncover never before seen insights from specific segments of people. This new offering is at the intersection of machine learning and market intelligence, making insights monitoring in real time a reality. Our Personas are not static: they evolve and learn as they read new information each and every day and you can see what they are doing whenever you want and as often as you want.

We have made it easy and economical to access these Personas. You can access 1 or as many of the 25 Personas as your business needs. Investigate Personas for 1 week, 1 month, or 3 months. Click here for pricing.

Once you have access to a Persona, you can monitor the following:
• Topics that Personas are reviewing that are trending upward/downward;
• Keywords on which Personas are focused;
• Interest levels associated with topics being read;
• Specific items being read by the Personas.

These Are the 25 Personas That Are Available to Create Your Own Panel for Insights Monitoring: