Exclusive Offer for Nielsen Clients
Insights Monitoring &
PersonaPanels is a member of the Nielsen Connect Partner Network and is one of very few companies that have been granted access to Nielsen’s vast Homescan data, consisting of 65,000 US households. Using this data in its disaggregated form, we have developed a panel of 25 machine learning bots, called Personas, representing 25 distinct population segments. These Personas are available exclusively to current Nielsen clients and can be accessed immediately and economically.
These 25 Personas function in exactly the same way as our customized Personas, with the exception that they represent total US households rather than segments specific to your company’s brand or product line (Personas that are specific to your needs can be custom-created for you. Contact us to learn how), Once created, Personas are sent out to the Internet where they autonomously select topics to read that are appropriate to their segment’s defined characteristics. Because they are machine learning agents, the material they read becomes integrated into their personalities, influencing their ongoing reading choices. This ability to evolve over time allows you to spot changing consumer preferences and purchase trends and ensures that responses to your message tests always reflect current consumer thinking.
With Insights Monitoring Exclusively for Nielsen Clients, you can monitor Personas for 1 week, 1 month, or 3 months. Click here for pricing.
Once you have access to a Persona, you can monitor the following:
- Topics that Personas are reviewing that are trending upward/downward;
- Keywords on which Personas are focused;
- Interest levels associated with topics being read;
- Specific items being read by the Personas;
- Websites Personas find interesting.
With Persona Messaging, you can put your new product ideas and messages in front of Personas that represent tens of thousands of households and receive responses in seconds. Click here for pricing.
In addition to speed and segment size, Personas have several advantages over traditional respondents:
- They are tireless, so the number of messages and ideas they are willing to evaluate is limitless;
- They never have ebbs and flows in their concentration levels, so their responses to your first idea and your 100th idea are equally valid;
- They always respond honestly and exhibit no tendency to try to “please the questioner”;
- They are available any time of the day or night so they will never cause you to miss a deadline;
- They will never leak sensitive or proprietary information;
- They will always respond as if they are seeing an idea or message for the first time, allowing you to test subtle variations of a message or to repeat the same research over extended periods of time to see if there are seasonal variations in attitudes toward your product or idea.
These Are the 25 Personas That Are Available to Create Your
Own Panel for Insights Monitoring and Persona Messaging
Click on any image to read the Persona’s description