Fast Moving Consumer Goods
Persona Insights Monitoring uses machine learning bots known as Animated Personas to keep an eye on your targeted respondent groups and population segments so that you can spot changing customer preference and evolving purchase trends.
Our service begins when we meet with you to determine the types of respondents or population segments you are interested in monitoring. In many cases, we will already have Animated Personas representing your target market and will be able to make these available for your immediate use. In other cases, your research needs will be better served through the creation of customized Personas that will be proprietary to your company. These Animated Personas can be programmed to represent any respondent segment — from “average” consumers to the specialty product enthusiasts — depending on your research goals. Animated Personas can be created from a variety of sources, including your existing research data, your existing segmentation descriptions, existing data from other relevant sources, or, because we are a full-service research firm, we can conduct studies for you and then turn that data into Animated Personas.
Once Animated Personas are created, they are sent out to the Internet where they autonomously select material to read that corresponds with their designated traits and preferences. Because Animated Personas are machine learning agents, they are influenced by the material they encounter in much the same way that traditional respondents are influenced by the world around them. This ability allows Animated Personas to evolve over time, ensuring that they always are “up-to-date” — reflecting the changing needs and tastes of your customers or desired demographic group.
With Persona Insights Monitoring, you will have an opportunity to see what your Personas are viewing and how they are responding to it. You will be able to see:
- Topics that Animated Personas are reviewing that are trending upward/downward;
- Interest levels associated with trending topics;
- The full text of articles that are behind the trending topics;
- Publications where your Animated Personas found the articles that support the trend..
You can monitor this information as often as you like, according to time frames that meet your needs. Your in-house team can analyze this information for you or PersonaPanels can provide you with analytical results on a weekly, monthly, or quarterly basis.
To see a short video on this offering, please watch “How To Use Persona Insights Monitoring“ on the Our Videos page.
Persona Messaging combines Persona Insights Monitoring with an ability to test your research messages using machine learning bots known as Personas.
Once your Animated Personas have been created (as described in Persona Insights Monitoring, above), they are sent out to the Internet where they autonomously select material to read based on their programmed preferences and characteristics. Because Animated Persons are machine learning agents, material they access and find interesting becomes integrated into their personalities, influencing both their future reading choices and their responses to your research messages. This ensures that your research results are always reflective of current market trends and changing customer preferences.
Animated Personas have many advantages over traditional respondents when it comes to your message testing:
- There are no limitations on the number of messages you can test since Animated Personas do not fatigue;
- Animated Personas are not influenced by the messages you have already presented to them, so they are able to react to your first message and your 100th message with the same level of concentration and objectivity;
- You can afford to continually test your messages and tweak them as necessary since Animated Personas do not require incentives;
- Animated Personas are available any time of the day or night, accommodating your schedule and allowing you to meet your research deadlines.
These advantages translate into quicker results that use less of your budget, allowing for better decisions that can be implemented faster.
To see a short video on this offering, please watch “How To Use Persona Messaging“ on the Our Videos page.
PersonaPanels has elevated segmentation research to an innovative new level through machine learning bots known as Animated Personas. These Animated Personas can be created using data from thousands of households, ensuring that they truly reflect the opinions of your targeted market segments. Never again will you need to rely on segments that were created from small groupings of individual people who may or may not accurately reflect the wider views of your target market. When you use Living Segmentation, you can be sure that you are hearing from your whole segment population.
With Living Segmentation, segmentation data:
- Is always up-to-date so your decisions will never need to depend on aging data;
- Is competitively priced;
- Is able to be reviewed and analyzed at any time, day or night.
These advantages allow for greater confidence in understanding and predicting shifting customer behavior, resulting in better decision-making that can positively impact your product sales.
Persona Idea Generation allows you to test all of the ideas in your pipeline quickly and affordably using machine learning bots known as Animated Personas. Animated Personas are designed to match targeted market segments. For most of your research projects, you will likely want your Animated Personas designed to represent your current or desired customer base, but if you have ideas that you would like to present to segments with specialized product knowledge, your Animated Personas can be designed to mirror this group too.
Once your Animated Personas have been created, they are sent out to the Internet where they autonomously choose material that is appropriate to their programmed characteristics. At this point, they are ready to review and evaluate your ideas.
The advantages of testing your ideas with Persona Idea Generation are:
- You can test a nearly unlimited number of ideas since Personas do not fatigue. This means that good ideas which may not have made it out of your pipeline in the past can now see the light of day;
- You can test your ideas quickly and affordably since Animated Personas respond in seconds and do not require incentives;
- You can tweak and retest your ideas as often as you like since Animated Personas are never biased by your previous research;
- You will maximize your privacy since Animated Personas will never “leak” your ideas.
These advantages translate into quicker results using less of your budget than in the past, allowing for better decisions that can be implemented faster.
Just as in the traditional research world, panels are a vital part of PersonaPanels, with one notable difference: our panels give you the competitive advantage of machine learning bots known as Personas.
With Persona Panel Development, we can offer you two different ways to use Personas in your panel research. First, we can conduct a one-off research project for you that has a defined objective (for example, a project utilizing segmentation). Second, we can conduct multiple research projects for you utilizing one or more panels of Personas that have been created to meet your ongoing research objectives (for instance, panels of “average” consumers, panels of your current customers, panels of your desired customers, panels with designated product expertise, etc.). And since our Personas are machine learning agents that are continuously evolving along with social and market trends, you can be assured that your Persona panels will be as reflective of your target respondents a year from now as they are today.
There are groundbreaking advantages to using Persona Panel Development for your research needs:
- Persona research allows for up-to-the-minute results and an opportunity to investigate those results as often as you like so you need never again rely on static, moment-in-time data
- Personas can be developed from data representing thousands of households, ensuring that each Persona on your panel fully reflects the segment it represents
- Personas do not fatigue and therefore can be exposed to large numbers of research messages or ideas, so instead of trying to figure out what should be included in your research, you can test as many messages and ideas as you want
- Because Personas allow you to have access to data as often as you like, you will have continuous opportunities to detect new trends and changing tastes among your target marke;
- Using Personas for your research needs allows you to maximize privacy since sensitive topics are not being reviewed by humans
PersonaPanels is a full service firm capable of handling all your research needs, whether you prefer research conducted with traditional respondents or are interested in the ground breaking advantages possible with our animated Personas. Contact us and let us show you how we can satisfy your research needs.
Millennial Idea Generation & Market Prediction System is a joint offering with our partner FastFocus that provides clients with an ideal combination of AI and human panels of Millennial respondents. This combination allows you to test new product ideas with the right audience to determine which will be successful BEFORE you go to market..
What PersonaPanels does:
- Helps you make your best decisions with machine-learning bots, known as Animated Personas, created to monitor the trends and interests of US Millennial segments and to use this information to evaluate your new product ideas
- Tests all the ideas in your pipeline quickly and affordably, allowing you to identify the ideas with the highest overall interest
What is FastFocus:
- FastFocus is a radically innovative platform built for mobile engagement with a dynamic user experience powered by shopping, dating, gaming, and investment UX best practices.
What FastFocus does:
- Uses its platform to share the ideas identified by PersonaPanels with a select group of human Millennials
- Uses virtual currency that puts each respondent into a consumer mindset by investing tokens in ideas that they believe will be most and/or least successful
- Deploys Market Prediction that creates token scarcity and algorithms that are proven to measure the participant’s level of passion and purchase intent, letting you know which ideas are most likely to succeed in the market.