Meet Our Team
Patrick J. Gorman
Founder & CEO
Patrick J. Gorman is an experienced market research executive who has held senior positions in leading global research companies such as Synovate, Equifax, Quester, and Research International, among others. He has worked extensively with PhD thought leaders to bring to market a variety of innovative and disruptive technologies that effectively and fundamentally changed research models.
Throughout his career, Patrick has had an interest in new technologies and their application to market research. He first successfully combined the two fields when he founded a business with Research International that used IBM personal computers to provide clients with next day customer survey results during a time when the industry standard was 7 days. Next, he led the very successful marketing efforts for the Interactive Opinion Network (ION), which introduced touch screen technology to mall interviews. Patrick also was an early adopter of Internet technologies, managing sales teams that transitioned clients from traditional data collection methods to Internet e-panel data collection. Recently, as CEO of Quester, Patrick introduced the industry to an online conversational moderator called Socrates, which allows clients to automate the probing of open-ended questions in quantitative surveys and to conduct in-depth interviews.
Patrick has an impressive history of leading companies to financial and operational success. Patrick is pleased to be leading PersonaPanels into the new frontier of machine learning and market research.
Michael R. Rosenberg
Chief Research Officer
Mike Rosenberg has over 30 years of global strategic market research experience building organizations, developing products, and conducting qualitative and quantitative research for both consumer products companies and the Life Science industry. Mike is an advisor to BalinBac, a microbiome company specializing in immuno-oncology, infectious disease, and alternatives to antibiotics for the livestock industry. He is founder of iWINNit, a data collection platform using gamification principles. He has been President of KJT Group, President/CMO of Phoenix Healthcare, and Global Infrastructure and Knowledge Management Officer of TNS.
Antonia Gorman, PhD
Antonia Gorman has had a varied career, starting as the recruiting manager of a qualitative research facility and ranging from college instructor and peer reviewed author to COO of an online golf company. Prior to joining PersonaPanels, she worked with The Humane Society of the United States’ Faith Outreach Program, providing research and online material that eventually resulted in the book, Every Living Thing: How Pope Francis, Evangelicals and Other Christian Leaders Are Inspiring All of Us to Care for Animals. She is pleased now to be overseeing the administrative and client support work at PersonaPanels.
Antonia has two masters’ degrees and a doctorate in theological and religious studies, with a specialty in religion and the environment. She has spoken at conferences and has contributed to publications such as The Berkshire Encyclopedia of Sustainability, EcoSpirit: Religions and Philosophies for the Earth, and other anthologies dedicated to the intersection of religion, animals, and the environment.
Sanford M. Schwartz, PhD
Sanford M. Schwartz has worked in the market research industry his entire career, functioning in a variety of managerial and executive capacities. Sandord’s primary areas of expertise are in working with companies that are on the verge of accelerated growth, starting new ventures, new product development and merger and acquisitions. Sanford is currently an advisor to the chairman of Phoenix Research. Prior to joining Phoenix, Sanford held senior level positions at Westat, Elrick and Lavidge, Quick Test Opinion Centers, Market Facts and Harris Interactive. Sanford is also the founder and Board Chair of CitySquash, a not-for-profit organization that is headquartered in the Bronx, NY and works with children from economically challenged households. Sanford has a PhD in Sociology from Catholic University and an MSW from Fordham University.
Kevin Clark is a catalyst for positive change, an author, and business and brand experience strategist. He is Director emeritus, Brand and Values Experience for IBM, member of the Market Intelligence Leadership Team, and the Market Management Committee. Kevin is the first Brand Steward for IBM ThinkPad notebook computers (today Lenovo) and lead strategist for IBM Personal Systems Group. Today he is Federation Leader and President of Content Evolution LLC – a global group of companies and professionals committed to “Listening and Leading” – connecting organization and customer intention with purposeful brand and experience attention. He is a sought-after adviser about business models and offering innovation, organizing ideas and principles, organization transformation, and future business, societal and technology trends.
David Luery has over 30 years of experience in global strategic market intelligence for the pharma industry. David has focused primarily on new product development, including market potential, positioning & messaging, and pricing. A majority of David’s work in the past 20 years has been international in scope, as his clients have primarily been EU-based global HQs. He has led teams based in London and in Amsterdam.