Nielsen Homescan Panel

PersonaPanels is a member of the Nielsen Connect Partner Network and is one of very few companies that has been granted access to Nielsen’s vast Homescan data, consisting of 65,000 US households. Using this data in its disaggregated form, we have developed a panel of machine learning agents, called Animated Personas, for the exclusive and immediate use of Nielsen clients.

Animated Personas model the interests of people in targeted market segments.  They are active research respondents, able to satisfy many of your most pressing research needs.  For a more detailed look at our services and the needs they can help you meet, visit our Services That Provide Solutions page.

These Are the Animated Personas Available within the Nielsen Homescan Panel