Nielsen Homescan Panel
Persona Insights Monitoring &
PersonaPanels is a member of the Nielsen Connect Partner Network and is one of very few companies that has been granted access to Nielsen’s vast Homescan data, consisting of 65,000 US households. Using this data in its disaggregated form, we have developed a panel of machine learning bots, called Animated Personas, representing 4 key population segments. These Animated Personas are available exclusively to current Nielsen clients and can be accessed immediately and economically.
These Animated Personas function in exactly the same way as our customized Animated Personas, with the exception that they represent total US households rather than segments specific to your company’s brand or product line (Animated Personas that are specific to your needs can be custom-created for you. Contact us to learn how), Once created, Animated Personas are sent out to the Internet where they autonomously select topics to read that are appropriate to their segment’s defined characteristics. Because they are machine learning agents, the material they read becomes integrated into their personalities, influencing their ongoing reading choices. This ability to evolve over time allows you to spot changing consumer preferences and purchase trends and ensures that responses to your message tests always reflect current consumer thinking.
Persona Insights Monitoring
With Insights Monitoring Exclusively for Nielsen Clients, you can monitor Animated Personas for 1 week, 1 month, or 3 months. Click here for pricing.
Once you have access to an Animated Persona, you can monitor the following:
- Topics that Animated Personas are reviewing that are trending upward/downward;
- Interest levels associated with trending topics;
- The full text of articles that are behind the trending topics;
- Publications where the Animated Personas found the articles that support the trend.
With Persona Messaging, you can put your new product ideas and messages in front of Animated Personas that represent tens of thousands of households and receive responses in seconds. Click here for pricing.
In addition to speed and segment size, Animated Personas have several advantages over traditional respondents:
- They are tireless, so the number of messages and ideas they are willing to evaluate is limitless;
- They never have ebbs and flows in their concentration levels, so their responses to your first idea and your 100th idea are equally valid;
- They always respond honestly and exhibit no tendency to try to “please the questioner”;
- They are available any time of the day or night so they will never cause you to miss a deadline;
- They will never leak sensitive or proprietary information;
- They will always respond as if they are seeing an idea or message for the first time, allowing you to test subtle variations of a message or to repeat the same research over extended periods of time to see if there are seasonal variations in attitudes toward your product or idea.
These Are the Animated Personas That Are Available to Create Your
Own Panel for Insights Monitoring and Persona Messaging
Click on any image to read the Animated Persona’s description