Introduction to Panels through
Just like the traditional research world, panels are part of PersonaPanels, with one exception: at PersonaPanels, panels are anything but commodities. We can work with you in two ways when you want to have access to our panels. First, when you want to conduct a one-off research project with a particular objective (e.g., segmentation, messaging, discrete choice, etc.), as you do with panel companies, you can come to us and we can conduct your project using a panel made up of Personas. Second, if you will be conducting multiple research projects with a particular group of respondents (e.g., consumers, physicians), we can build a proprietary panel of Personas that you can access over and over again for your needs.