PersonaPanels is a full service firm capable of handling all your research needs, from project design through data analysis and the creation of actionable reports. What distinguishes us is our additional ability to offer you the competitive advantage of Animated Personas.
Animated Personas have several advantages over traditional respondents, in addition to their amazing speed: they:
- Are tireless, so the number of questions they are willing to answer and the length of time they will devote to an exercise is virtually limitless
- Never have ebbs and flows in their concentration levels, so their response to your first idea and your 100th idea are equally valid
- Always respond honestly and exhibit no tendency to try to “please the questioner”
- Are available any time of the day or night so they will never cause you to miss a deadline
- Will never leak sensitive or proprietary information
- Will always respond as if they are seeing an idea or message for the first time, allowing you to test subtle variations of a single message or to repeat the same research over extended periods of time to see if results are changing or staying consistent.
Would you like more information or ideas on how you can use Animated Personas to your advantage? Look for your industry in our navigation bar, then open it up to see research designs that may interest you. Or contact us and we’ll be happy to discuss ways we can serve your research needs.