Black/Hispanic 2 Person Households with Fairly High Income
Ethnic in origin (Black/Hispanic), some with a military background, married, high-school graduates, early 50s, with a fairly high income ($63k). These households consist of 2 people and reside in either the South and West/Central areas of the US or in the New York City metropolitan area. On average, they shop every 4 days, sometimes at discount stores, spending about $54 each trip. They are interested in fruit juices, beer, wine, cocktail mixes, home perm solutions, diuretics, and athletic footwear that they buy at pro shops. Some also have an interest in pets.