Blue Collar & Middle-Aged

Middle-aged (50), middle-income ($56k), married, high-school graduates without children at home, living in the South and West Central parts of the US who are primarily laborers, craftsmen or machine operatives. Their shopping, both routine and of a stock-up variety, occurs predominantly at stores such as Walmart, Target, discount stores, grocery stores, and warehouse club stores. On average, they shop every 5 days with $67 spent per trip. There is keen interest in carbonated beverages, wine & beer making kits, sexual enhancement items and sun exposure items. There is interest in Asian and Southern foods, such as cracklin and pickled pork. There also is interest in food storage and how to store foods because they are stock-up buyers.