Elderly Pet Lovers
For the most part, these are retired professionals (although some may still work part-time) 60+ years of age. The household consists of 2 people with middle incomes ($50k). They shop every 3 days, spending $48 on average per trip. They are pet owners who are interested in their pets. They are interested in taking their pets to the vet, putting them in kennels, visiting pet shops, and purchasing dog and cat wet and dry foods. They also are interested in buying their pets treats.