Ethnic Based Proprietors

These households, made up of 2 people, are typically ethnic in origin (i.e., Black, Asian, other), in their mid-50s, are fairly educated (some college), have a mid-level income ($62k), live in urban areas of the US, and frequently are in sales or are proprietors. They shop every 4 days, spending on average $44 per trip, but also frequently buy online. They are interested in alcoholic beverages such as whiskey and wine, music, photography, gourmet coffees, and fresh produce.