Highly Educated West Coast Inhabitants

Married with strong income ($81k), highly educated (post-college) homeowners and professionals, approaching 60 years of age and typically living on the West Coast. They perform routine and fill-in shopping every 4 days, spending $64 per trip on average. During these trips, they are interested in fresh produce, deli products, alcoholic beverages, and hair removal items for men. They also shop at warehouse stores and home improvement stores, where they show an interest in sporting goods and in gardening.