High Income Married Professionals/Military Families
Working, high income ($93k), very educated (some college+), married professional and military couples in their early 40s with 2 small children and an interest in increasing the size of their family. They are centered in the Los Angeles and New York City metropolitan areas, make routine shopping trips every 5 days (sometimes to warehouse clubs), and spend an average of $75 every trip. Taking care of their family is important to them. They have an interest in children’s cold remedies, fruit drinks, fresh dairy products, and bread products. They are interested in having more children because of their interest in infertility and pregnancy products.