Middle-Aged, City Dwellers Who Are Smart Shoppers
Middle-aged (50), blue collar and middle-income ($50k) households of two working individuals who are married, college graduates and living the metropolitan life in cities such as Chicago & New York. They are smart shoppers, using coupons that save them on average 20% as they spend $44 every 3 days. These households are interested in music. They also are interested in cleaning products, home permanents, athletic footwear, canned foods, shelf stable foods, and coffee substitutes.