Millennials in Name Only
“Old-school values are important to me”

Millennials in Name Only are Caucasian, Black, and Hispanic blue-collar workers who are employed full-time and live predominantly in urban areas.  They are equally likely to be male as female, have a median age of 37, have a median income of $75,000 and have no student debt.  They are likely to be married with children ranging in age from toddler to early teens.  They are high school graduates who may have some college.

They are more likely to be Democratic than Republican and extremely likely to have voted in the last presidential election.  They view their lives as easier than their parents’ lives, viewing themselves as more likely than their parents were at the same age to be able to save for the future, pay for college, and buy a home.  Their job, their children, saving for the future, and other “old school” values are very important to them.