Socially Responsible & Successful Heads of Families

Married with children, college graduates, in their mid-40s, these high income ($78k) households, living in New England or 
metropolitan New York City, consist of 4 individuals, with both heads working. They shop every 4 days, spending on 
average $52 per trip. They are interested in ovulation kits and fertility testing. They are interested in being socially 
responsible, giving to organizations such as Americares. They are interested in their children, buying computers and toys for them, and are interested in pets, especially cats.