Successful Family-Oriented Working Professionals
These households consist of married, working professionals in their early 40s with above-average incomes ($74k) and young children. They live in the Midwest and metropolitan areas of the country. They shop (routine trips) every 3 days, spending on average $50 per trip. They are interested in quick meal preparations and keeping their family healthy. They are interested in children’s vitamins, baby toys, and nursing accessories, and shop in toy stores, shoe stores, and party supply stores.