2 Person Educated, Middle-Aged with Diverse Interests
In their mid-50s, may be married or not married, with middle to high-incomes ($66k), and highly educated (college+), these 2-person, working households are typically proprietors and managers living in the greater Detroit & Boston areas. They shop every 3 days and spend $46 per trip. Their purchase interests include carbonated beverages, wine, and aperitifs. They are interested in buying their meat at butcher shops rather than grocery stores. They are interested in golf, preferring to purchase their equipment at pro shops, and are interested in wireless services and in renting videos.