How Are Synthetic Respondents Created
and What Can They Do for You?

PersonaPanels creates machine learning agents, known as Synthetic Respondents, that authentically model real population segments in order to achieve your research goals.

1

PersonaPanels Meets with
You to Determine Your
Research Objectives and
Respondent Needs.

2

For Customized Synthetic Respondents,
We Gather Data or
Segment Descriptions
Relevant to Your Research Goals

3

And Feed the Information
into Our Machine Learning
Software

4

To Create Synthetic Respondents
Representing Your
Target Population Segment.

5

The Synthetic Respondents Are Then Sent to the
Internet to Identify
Material That Interests Them.

6

You Can Monitor Your Synthetic Respondents and
Present Your Product and Messaging
Ideas to Them Yourself or We Can
Manage This Process for You.

7

Your Research Objectives Are
Met through Findings from
Synthetic Respondents That We Can Present
to You in an Actionable Report.

To learn more about Synthetic Respondents and what they can do for you, contact us.