PersonaPanels is able to create custom Animated Personas: virtual respondents that represent your unique customer base and made available for your exclusive use.
Your Customized Persona Panel begins when we meet with you to determine your research objectives, respondent needs, available sources of existing customer data, and areas where supplemental data may be required. Once the data is gathered and analyzed, we divide it into distinct segments with unique and identifiable characteristics (if you have existing segmentation studies that you would like us to use, we will align your virtual respondents with segments you already have identified).
Once your team and ours agree on the number of segments desired by you and supported by the data, we will create your Animated Personas and send them out to the Internet, where their machine learning capability allows them to scan for and integrate information that is of interest to the customer segments they represent. Within two weeks of creation, your virtual respondents are fully active and able to satisfy many of your most pressing research needs.
For a more detailed look at the research needs your customized Animated Personas can help you meet, see our Services That Provide Solutions page.