To effectively evaluate and enhance your brand’s identity and trajectory, we utilize a streamlined process to develop a tailored BRANDMap™ and BRANDVenture™ package, encompassing everything from concept testing and positioning via KnowNow to AI-enhanced advertising solutions, guiding your brand from its current state to your aspirational future.



Step 1: The Fit Call
We’ll jump on a 15 minute call to see if we are a good fit for each other.  We’ll talk about your company, your goals and determine if we are the right company to test your new concept or product idea, and to help you achieve your business and marketing goals.  Questions will be asked and if we both want to move forward, the next step is to run a KnowNow test to give you a score on your idea,  then to schedule the creation of your company BRANDMap™.

How about we set up a call?  It’s kind of like speed dating without the weirdness.  Click on the calendar link here: https://calendly.com/janet111/fit call and we’ll get you scheduled in a jiffy!

Step 2: Testing with KnowNow: ($2.5k+)
So you have a new idea for a company, a brand, a product or service.  Want to know if it’s a good idea? Want to know how it fares vs. your potential competitors? We can test your idea and give you a KnowNow scorecard report, so you can be confident your idea is a good one – and you can show your scorecard to investors to prove your idea is worth investing in:

* We’ll test your idea with a panel of synthetic respondents, built from real human data, to see their reaction to your idea.

* Your scorecard report will give you a detailed analysis comparing your idea against key competitors across the appropriate generational segments for your idea.

* You’ll be able to see who likes your idea – which generation it resonates with – and we can help you tweak your messaging to improve your scores.

Step 3: The BRANDMapInterview: ($2.5k+)
In this 90 minute structured interview, we will determine where your company and/or brand is NOW and where you want to GO…we’ll map out the best way to get there. Next, we’ll provide you with your custom BRANDMap Brief, which will show you your:

* WHY – your secret sauce that differentiates your brand from the rest
* Clear outline of what you need to reach your goals
* Next step packages designed to drive action

Take our recommendations and use your BRANDMap™ to implement everything yourself with confidence or hire us to do it for you. The cost of the BRANDMap will be applied toward your BRANDVenture™. 


Build Out Your BRANDVenture™: ($12k – 20k+)

Depending on where you are in your business and the goals you are trying to achieve, we will put together the right package to help you get to where you want to GO!

Deliverables can include, but are not limited to:

  • Your WHY
  • Logo
  • Branding elements
  • Messaging creation
  • Message testing with synthetic respondents
  • Custom synthetic respondent research panel creation
  • Website
  • Pitch deck
  • Business card design
  • One sheet/sales sheet
  • Postcards
  • Print/digital ads
  • Social media guide/calendar/posts



 Our product based approach delivers an avant-garde blend of technical prowess and deep brand understanding.

Our innovative approach is evident in our use of AI for enhancing traditional advertising practices, yet eliminating the need for endless billable hours.  Our comprehensive tools cater to both large corporations and small businesses.

Our product offerings, from BRANDMaps™ to KnowNow™ scorecard reports and BRANDVentures™, reveal a journey-centric approach to branding, emphasizing both the roadmap and the means to traverse it.