What if you could create a research world where community size and feedback are endless? Where you can test respondent reactions with accuracy & speed? Where you can show people your product and messaging ideas as often as you like because they never fatigue, never are biased by earlier research ideas, and are available any time of the day or night for less than the cost of traditional methods?
Now You Can with PersonaPanels!
At the Intersection of Machine Learning and Market Intelligence
PersonaPanels is a new paradigm in market research that uses machine learning technology to turn data into Personas that mirror the purchase patterns and expressed desires and preferences of your targeted respondent groups. Our Personas are an innovative, disruptive complement to traditional research methods that can supplement or, at times, replace traditional research, providing never-before-seen insights.
With PersonaPanels:
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You will have a continuous, up-to-the-minute eye on your target market
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Large numbers of message tests will now be your norm
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Trends will be spotted more easily
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Quality will always find its way into your pipeline
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Your sample will approach more of a census rather than the smaller sample sizes of traditional research that may or may not be representative of your customers
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Segmentation data can be reviewed on a continuous basis
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You can go backward and forward in time to see how positive or negative events are affecting your brand or product
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Your messaging/concept quality will improve through your ability to drill down to finite geographic regions and demographic groups
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Your choice modeling and conjoint studies will be able to take on greater complexity because Personas have no attribute and level limitations
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You will experience greater cost efficiencies, no longer wasting money testing bad ideas
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You will maximize privacy since sensitive topics are not being reviewed by humans, unlike traditional research where sensitive topics can leak out in unintended ways, causing problems for the client company
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Your sales teams will benefit from your ability to test hundreds of ideas quickly, creating compelling custom messaging to take to your channel suppliers
Contact us and we’ll show you how our AI, focused on curating authentically modeled respondents,
can help you better understand people’s wants, needs, and motivations at speeds unimaginable before now.