Services That Provide Solutions
PersonaPanels has ideal solutions for your research needs.
Whether you’re looking to spot evolving market trends, understand which of your new product ideas are most interesting to your key customers, test proposed advertising messages and refine them for optimal impact, or you have other text-based research needs that require a fast, affordable, and confidential response, PersonaPanels has the right solution for you.
Most of our services are available in a Full-Service or Do-It-Yourself format and all make use of our machine learning synthetic respondents, known as Animated Persons. Contact Us and we’ll help you find the approach that best fits your needs and budget.
Q: How Do I Keep My Segmentation Studies Up to Date without Conducting Expensive New Studies Every Few Years?
A: Living Segmentation
Living Segmentation begins by taking your existing segmentation research and transforming your data into machine learning agents known as Animated Personas. Once created, these virtual versions of your customer segments are sent out to the Internet, where each day they review articles from the top trafficked sites in the US and/or specialty sites designated by you. They scan these sites for information that interests them and integrate that information into themselves. In this way, you are assured that your living segments evolve as your target markets evolve – without the need for additional segmentation studies every few years.
Living Segmentation not only ensures that your segments are constantly up-to-date, it makes those living segments available to you for use in your research. You can monitor the articles they are reading in order to spot changing customer interests and can use them to test new product ideas, advertising messages, website copy, and other text-based concepts.
Don’t have a segmentation study ready for use? No problem. We can review your other research data to create segments for you. Contact us to see if your existing data can be turned into Living Segments for your customized research needs.
Q: How Do I Spot Evolving Market Trends Before They Pass Me By?
A: PersonaPanels Monitoring
PersonaPanels Monitoring uses machine learning agents known as Animated Personas to keep an eye on your targeted respondent groups and population segments so that you can spot changing customer interests in real time.
Our service begins when we meet with you to determine the types of respondents you are interested in monitoring. Once the best Animated Personas for your needs are identified, we program them and send them out to the Internet, where you can watch their behavior, seeing the articles that they are reading and the publications they are frequenting. You can look at all the articles they are reading in order to get the broadest sense of your segments’ interests or you can filter the articles by topic or publication. Articles can be exported into your own analytic software or you can take advantage of our partnership with Relative Insight and use their analytic platform. By monitoring the behavior of your Animated Personas, you can see what’s grabbing their attention and adjust your new product launch or marketing plans accordingly.
PersonaPanels Monitoring lets you spot trends as they happen.
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Q: How Do I Know Which of My New Product or Messaging Ideas Has the Best Chance of Success?
A: KnowNow Messaging
KnowNow Messaging allows you to test all of the new product and messaging ideas at the front end of your innovation cycle quickly and affordably using our Animated Personas. Animated Personas are synthetic respondents designed to match targeted market audiences and are kept constantly abreast of changing audience interests. This ensures that Animated Personas respond to your ideas with all the current concerns and evolving perspectives of your selected audience base.
Because Animated Personas are virtual, they are available any time of the day or night, giving you their responses in seconds. In addition, confidentiality is ensured because virtual respondents will not share your new product ideas or marketing campaigns with their friends or your competitors.
If you’ve ever wished you could have your customers in your boardroom, giving you their opinions before you invest money to develop new products, website content, customer letters, email campaigns, brochures, or other targeted messaging, this is the service for you.
Heartbeat by PersonaPanels
Q: How Do I Keep Track of and Anticipate Changing Trends Among
US Generational Segments?
A: Heartbeat by PersonaPanels
With Heartbeat by PersonaPanels, you gain the unprecedented ability to keep your finger on the pulse of ever-evolving market trends. Utilizing cutting-edge machine learning, we have generated synthetic respondents that embody the characteristics of key US generational segments. Our innovative process is coupled with the advanced text analytics of our partner Relative Insight, allowing you to extract valuable insights based on the unique interests of each segment.
Heartbeat by PersonaPanels offers you access to a wide variety of synthetic respondents, each representing a distinct generational segment:
- Generation Z – “I am technologically adept, pragmatic, and altruistic”
- Millennials, Younger – “I’m a digital native who values experiences over possessions”
- Millennials, Older – “Family is my priority but high debt makes it hard to save for the future”
- Generation X – “Work hard play hard is my motto”
- Baby Boomers, Younger – “I’m focused on myself and my job security”
- Baby Boomers, Older – “I believe anything is possible if you work hard enough
By harnessing the power of Heartbeat by PersonaPanels, you gain a strategic edge in the marketplace. Experience a level of intelligence unlike any other and outpace your competition by staying one step ahead of changing trends with Heartbeat by PersonaPanels.
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