In 2019, the global research company Delvinia became a key investor in PersonaPanels. The deal gives Delvinia exclusive rights to represent PersonaPanels in Canada, while Methodify, a Delvinia subsidiary, will become PersonaPanels’ exclusive global distribution platform.
Delvinia is a research tech and data collection company that innovates and invests in next generation technology and products to service the consumer insight industry.
Since 1998, Delvinia has pushed the innovation envelope by introducing a suite of companies that help some of the most respected brands and organization get essential consumer insight to influence their strategies.
PersonaPanels uses Tanjo machine learning technology to provide research solutions on the cutting-edge of market intelligence.
The term “Big Data” has been around for several years. Getting the growing mountain of data into forms that lead to information and actionable intelligence is another matter. Machine learning by Tanjo delivers this actionable intelligence at speeds that match the velocity of business.
Tanjo’s machine learning technology and PersonaPanels’ expertise in market research bring the right balance between humans and automation to optimize client outcomes.
PersonaPanels has partnered with FastFocus to offer clients an ideal combination of AI and Human panels of Millennial respondents.
Once a client’s ideas have been tested with PersonaPanels’ Millennial Animated Personas to identify the concepts and messages with the highest level of customer interest, FastFocus shares the top ideas with Millennial human panelists. Using a radically innovative platform built for mobile engagement, FastFocus predicts customer behavior using virtual currency and scarcity to mimic a real consumer experience, FastFocus requires the respondent to take the time to carefully weigh the pros and cons of each idea in relation to each other. This approach enables brands to predict what customers will do, not just learn what they think.