What Is an Animated Persona?

An Animated Persona is a virtual version of a key customer segment.  Through machine learning – a technique that allows Animated Personas to “learn” beyond their initial programming – these synthetic respondents develop interests that match the group they represent.

Animated Personas:

  • Evolve by accessing the Internet and acquiring information that interests them
  • Are affected by what they read and impacted by the world they encounter, allowing you to spot trends as they happen and ensuring that responses to your research tests reflect current customer preferences
  • Let you test as many ideas as you like as often as you like because they never get tired or distracted and are available any time of the day or night
  • Provide you with high confidence in your research results because they never say one thing and do another in an attempt to “please the questioner”
  • Help you stretch your research budget by responding quickly and repeatedly without expensive incentive payments
  • Allow your sample to be representative of your target market, even if that market represents hundreds of thousands or even millions of people
  • Are completely trustworthy — never leaking your proprietary information — allowing you to keep your new product or campaign ideas secret until you’re ready to share them

If you would like to learn more about how Animated Personas can improve your research results, contact us.