Retired Pet Lovers
Middle-income ($52k) retirees (60 years of age, on average), either married or widowed with at least a high school education who make shopping trips every 3 days in which they spend about $46 per trip. During these trips, there is interest in routine and stock-up items such as canned soup, and in special occasion purchases. They are interested in eating fresh: buying fresh produce, which they frequently purchase at fruit stands and farm coops. They also are interested in specialty shops, such as bakeries, fish markets, and health food stores, and are very interested in wine shops. They also are very interested in pets, including pet care & treatment products.