Young Urban Upper Income Hispanic Households
Somewhat young (40), upper income ($72k), fairly educated (at least some college) homeowners. These are working ethnic households (typically Hispanic) with children (4 individuals in total), living in metropolitan areas of the US. They shop every 4 days and spend an average of $67 per trip, doing stock up as well as routine shopping. They buy baby items such as toys, baby food, and party supplies. They also buy fresh fruit, contraceptives, cold remedies, and vitamins. These households are young professionals that have children. These households are very interested in keeping a good home for their young family. These households are interested in the babies and they are interested in gardening and the outdoors. They want their family to be healthy.