Animated Personas representing physician specialists or patient types can be built from a company’s segmentation data or other primary or secondary research data. These Animated Personas, always evolving alongside the segment they represent, can be used in place of human respondents or as a cost- and time-saving replacement for traditional research projects like product testing, message testing, and segment monitoring (ethnography).
Persona Insights Monitoring uses machine learning bots known as Animated Personas to keep an eye on your targeted physician specialities and patient types so that you can quickly spot changing medical needs and prescription trends.
Our service begins when we meet with you to determine the types of Animated Personas you are interested in monitoring. These Animated Personas can be built to represent any type of physician speciality or patient required the meet your research goals. Animated Personas can be created from a variety of sources, including your existing research data, your existing segmentation data or other primary or secondary data sources. And because we are a full-service research firm, we can provide you with analytical findings, or you can use our Do-It-Yourself (DIY) platform to uncover insights.
Once physician and patient Animated Personas are created, they are sent out to the Internet where they autonomously select material to read that corresponds with their designated traits and preferences. Because Animated Personas are machine learning agents, they are influenced by the material they encounter in much the same way that traditional respondents are influenced by the world around them. This ability allows Animated Personas to evolve over time, ensuring that they always are “up-to-date” — reflecting the changing needs and knowledge of physicians and patients..
With Persona Insights Monitoring, you will have an opportunity to continuously see what your physician and patient Animated Personas are viewing and how they are responding to it. You will be able to see:
- Topics that physician and patients Animated Personas are reviewing
- Topics that are trending upward and downward
- The interest levels of your Animates Personas in trending topics
- The full text of articles that are behind the trending topics
- Publications where your Animated Personas found the articles that support the trends.
You can monitor this information as often as you like, according to time frames that meet your needs. Your in-house team can analyze this information for you through our easy to use DIY platform or PersonaPanels can provide you with analytical results on a weekly, monthly, or quarterly basis.
To see a short video on this offering, please watch “How To Use Persona Insights Monitoring“ on the Our Videos page.
Persona Messaging allows you to use your physician and patient Animated Personas to quickly uncover findings whenever you want and as often as you want.
Once your Animated Personas representing physicians and patients have been created (as described in Persona Insights Monitoring, above), they are sent out to the Internet where they autonomously select material to read that corresponds with their designated traits and preferences. Because Animated Persons are machine learning agents, material they access and find interesting becomes integrated into their personalities, influencing both their future reading choices and their responses to your product concepts and messages. This ensures that your results are always reflective of current trends and changing physician and patient preferences.
Physician and patient Animated Personas have many advantages over traditional human respondents when it comes to your product and message testing:
- There are no limitations on the number of product concepts and messages you can test since Animated Personas do not fatigue
- Animated Personas are not influenced by the product concepts and messages you have already presented to them, so they are able to react to your first concept or message and your 100th message with the same level of concentration and objectivity
- You can afford to continually test your product concepts and messages and tweak them as necessary since Animated Personas do not require incentives
- Animated Personas are available for testing any time of the day or night, accommodating your schedule and allowing you to always meet your research deadlines.
These advantages translate into quicker results that use less of your budget, allowing for better decisions that can be implemented faster.
To see a short video on this offering, please watch “How To Use Persona Messaging“ on the Our Videos page.
PersonaPanels has elevated segmentation research to an innovative new level through machine learning bots known as Animated Personas that can represent your targeted physician specialties and patient types. These Animated Personas can be created using your physician or patient segmentation data, ensuring that they truly reflect the behavioral, attitudinal, and psychographic traits of your targeted segments.
With Living Segmentation, your results:
- Are always up-to-date so your decisions will never need to depend on aging data
- Don’t rely on the small sample sizes of traditional research
- Are competitively priced
- Are able to be reviewed and analyzed at any time, day or night.
Research has shown that there can be significant differences between what people say and what they do. Animated Personas do not possess this bias, so you can place concepts and messages in front of them and receive findings that allow you to make critical business decisions in confidence.
Persona Idea Generation allows you to test everything in your pipeline quickly and affordably using machine learning bots known as Animated Personas. They are designed to match your targeted population segments, such as physicians and patients.
Once your Animated Personas have been created, they are sent out to the Internet where they autonomously select material to read that corresponds with their designated traits and preferences. At this point, they are ready to review and evaluate your ideas.
The advantages of testing your ideas with Persona Idea Generation are:
- You can test large numbers of ideas, since physician and patient Animated Personas do not fatigue. This means that good ideas which may not have made it out of your pipeline in the past can now see the light of day
- You can test your ideas quickly and affordably since Animated Personas respond in seconds and do not require incentives
- You can tweak and retest your ideas as often as you like since Animated Personas are never biased by ideas they previously viewed
- You will maximize your privacy since Animated Personas will never “leak” your ideas
These advantages translate into quicker results using less of your budget than in the past, allowing for better decisions that can be implemented faster.
Just as in the traditional research world, panels are a vital part of PersonaPanels, with one notable difference: our panels give you the competitive advantage of machine learning bots known as Animated Personas.
With Animated Persona Panel Development, we can offer you two different ways to use Animated Personas in your panel research. First, we can conduct a one-off research project for you that has a defined objective (for example, a project utilizing segmentation). Second, you can have us conduct multiple research projects for you utilizing one or more panel of Animated Personas that have been created to meet your ongoing research objectives (for instance, panels of “average” patients, panels of patients with specialized conditions, panels of doctors or other medical specialists, etc.). And since our Personas are machine learning agents that are continuously evolving along with market and research trends, you can be assured that your Animated Persona panels will be as reflective of your target respondents a year from now as they are today.
There are groundbreaking advantages to using Persona Panel Development for your research needs:
- Animated Persona research allows for up-to-the-minute results and an opportunity to investigate those results as often as you like so you need never again rely on static, moment-in-time data
- Animated Personas can be developed from data representing vast numbers of physician or patients, ensuring that each Animated Persona on your panel fully reflects the segment it represents
- Animated Personas do not fatigue and therefore can be exposed to large numbers of research messages, product concepts, or ideas, so instead of trying to figure out what should be included in your research, you can test as many variations as you want
- Because Personas allow you to have access to data as often as you like, you will have continuous opportunities to detect new trends and changing preferences among your target market
- Using Animated Personas for your research needs allows you to maximize privacy since sensitive topics are not being reviewed by humans
Millennial Idea Generation & Market Prediction System is a joint offering with our partner FastFocus that provides clients with an ideal combination of AI and human panels of Millennial respondents. This combination allows you to test new product ideas with the right audience to determine which will be successful BEFORE you go to market..
What PersonaPanels does:
- Helps you make your best decisions with machine-learning bots, known as Animated Personas, created to monitor the trends and interests of US Millennial segments and to use this information to evaluate your new product ideas
- Tests all the ideas in your pipeline quickly and affordably, allowing you to identify the ideas with the highest overall interest
What is FastFocus:
- FastFocus is a radically innovative platform built for mobile engagement with a dynamic user experience powered by shopping, dating, gaming, and investment UX best practices.
What FastFocus does:
- Uses its platform to share the ideas identified by PersonaPanels with a select group of human Millennials
- Uses virtual currency that puts each respondent into a consumer mindset by investing tokens in ideas that they believe will be most and/or least successful
- Deploys Market Prediction that creates token scarcity and algorithms that are proven to measure the participant’s level of passion and purchase intent, letting you know which ideas are most likely to succeed in the market.