Welcome

We are pleased that you are interested in seeing samples of Personas as they live their lives in real time.

On this page, you will see the names and descriptions of 3 Personas that represent a broad cross-section of the American population. To see them in action, click on the link below each name.

Personas are created for you using your data. Depending on your needs, your data can be used in isolation or in combination with purchase data from 65,000 households made available to us through the Nielsen Connected Partner Program. The 3 Personas shown here were created exclusively from Nielsen data. Personas created for you won’t be identical to these, since your needs will be different. PersonaPanels will work closely with you to make sure we create Personas that meet your specific research needs.

Each of the 3 Personas shown here represents thousands of US households, but we also can create Personas that represent individual people. For many research engagements, Personas representing population segments will be most useful, but if you are currently doing research with an existing panel of consumers that you would like to reproduce, we can transform those individual people into individual Personas.

So what will you see when you click on the link below each Persona’s name? You will see what the Persona is viewing on the web and how interesting it finds the material. You can look at this through a 24-hour, 7-day, 30-day, or “all” filter. The default is 7-days. You also can change the “sort” function so that the material is ranked by time accessed (with the Persona’s most recently accessed material listed first) or by interest level (with the material that the Persona found most interesting listed first).

Why is it important to know what a Persona is viewing and how interested it is in the material? On its own, what a Persona is reading shows you current customer trends. More importantly, though, once created, the Persona becomes autonomous, incorporating the things that it finds most interesting into its personality, just as human beings do. This ensures that when we pose your research questions to your Personas, we will get responses that reflect the Personas’ current views. This also allows you to conduct research with your Personas at different periods of time to see if attitudes toward your product are changing

If you would like to talk with us about your research needs and how Personas can help you, please enter your contact information and someone from our team will get back to you shortly.

To see the Personas, please keep scrolling.

5 + 2 =

Successful Family-Oriented Working Professionals

https://tanjo.ai/p/fgMnc?filter=7

These households consist of married, working professionals in their early 40s with above-average incomes ($74k) and young children. They live in the Midwest and metropolitan areas of the country. They shop (routine trips) every 3 days, spending on average $50 per trip. They are interested in quick meal preparations and keeping their family healthy. They are interested in children’s vitamins, baby toys, and nursing accessories, and shop in toy stores, shoe stores, and party supply stores.

Blue Collar & Middle Aged

https://tanjo.ai/p/pJLnc?filter=7

These households consist of married, working professionals in their early 40s with above-average incomes ($74k) and young children. They live in the Midwest and metropolitan areas of the country. They shop (routine trips) every 3 days, spending on average $50 per trip. They are interested in quick meal preparations and keeping their family healthy. They are interested in children’s vitamins, baby toys, and nursing accessories, and shop in toy stores, shoe stores, and party supply stores.

Ethnic-Based Proprietors

https://tanjo.ai/p/MkMnc?filter=7

These households, made up of 2 people, are typically ethnic in origin (i.e., Black, Asian, other), in their mid-50s, are fairly educated (some college), have a mid-level income ($62k), live in urban areas of the US, and frequently are in sales or are proprietors. They shop every 4 days, spending on average $44 per trip, but also frequently buy online. They are interested in alcoholic beverages such as whiskey and wine, music, photography, gourmet coffees, and fresh produce.