Growing Black & Hispanic Families with Middle Incomes
These Black & Hispanic households have recently entered middle age (late-40s), have middle incomes ($40k), typically have a high school or some college education. There are 4 individuals in the household, with an interest in expanding the family. They are blue collar laborers or in the military, can be married or divorced, and live in the Southwest & Southeast US. They shop every 3 days, spending on average $53 each time. These households are interested in their children and interested in children’s items, such as children’s medicine, toys, and birthday party supplies. They are interested in infertility testing, hygiene, cleaning products, and in using insecticides to ward off bugs.