Metropolitan-Based with High Incomes that Support Varied Interests
In their early 50s, made up of a combination of married couples and singles, these high income ($75k) households of fairly educated (some college) professionals reside in metropolitan areas like New York City & Miami. They usually do stock-up shopping every 4 days, spending $48 per trip. They predominantly shop at Kroger’s, Walmart, Publix, and Shoprite for their stock-up buying. They have an interest in alcoholic beverages, gardening, and pets.