Middle Aged with a Focus on Appearance
In their early 50s, these are 2-person, blue collar households with a middle income of $60k, residing in areas such as Chicago, Metropolitan New York City and New England. They typically go shopping every 4 days and spend about $37 per trip. They are interested in their appearance and are specifically interested in cosmetics such as false eyelashes. Additionally, they are interested in feminine hygiene products, razors, and cigarettes.