Retired Couples with Educated Male Head
These households are made up of two-person retirees, with an educated male head (college & beyond), middle incomes ($41k), living in the Northeast section of the US. They use coupons, travel to stores to shop about every 3 days, spending $34 each time. They also use home delivery options. In addition, home shopping networks are a resource for their purchases. Their interests include wine and technology related items such as cameras for their photography hobby.